joined the community in Mar 2016
Attn: Chris Lawton
PO Box 55
Gibsonia, PA 15044
For the past decade +, I've been a freelance and contract writer for business. I've also been the senior copy & content writer/strategist behind the brand marketing firm wecreate. As an award-winning writer and “story teller”, my passion is finding strategically creative ways to tell "stories" and that's led me to develop highly successful brand strategies and messaging for companies ranging from large Fortune 500 clients to much smaller companies just getting started. My work spans a wide variety of industries, including healthcare, technology, manufacturing, engineering, retail, hospitality and yes, even the special effects business. From strategically focused brand initiatives and public relations strategies to targeted company case studies, taglines, print ads, Direct mail pieces, product naming and video scripts, my primary passion is to develop high end, strategically well-thought out creative, including design and messaging, that helps create complete success for clients.
Services Offered: Copy and Content Writing, Content and Brand Strategist, PR, Media Relations, Producer
This print ad was part of a overall campaign to brand Direct Energy's small business product - PowerFlex. wecreate created the SuperHero Character - PowerFlex Man - to highlight features of the product.
This brochure was an overall capabilities piece designed to highlight the expertise and experience of KNB Effects. The piece went on the win a national writing and design award - the APEX Award of Excellence.
This in-grocery store poster was part of a comprehensive retail campaign to highlight features of PNC's Virtual Wallet.