joined the community in Apr 2016
Attn: David Malli
100 South Commons
Pittsburgh, PA 15212
Strategy | Website Design | Mobile Apps | Video | Content Marketing LEFTIRIS Communications is a digital marketing and communications agency that provides its clients strategy, website design, mobile app development, video, and content marketing services. Clients include those in the B2B, B2C, education, and healthcare markets, and was recognized with four (4) national awards in 2015.
Services Offered: Digital Strategy, Website Design, Mobile Apps, Video, Content Marketing
Tagged: B2B, B2C, Higher Education, Healtch, NGO, Sports
Dartmouth College’s Geisel School Of Medicine is the nations 4th oldest medical school. However, due to its rural location, for most of its history, aspiring physicians were required to finish their medical schooling in larger metro areas like Boston and New York. Although the school transitioned to a full, 4-year program in the 1970’s, many problems related to this history lingered – brand awareness/perception, alumni engagement, diversity, fundraising, and national rankings being most notable. “32 Hours” was hallmarked by its aggressive content marketing strategy geared towards addressing the problems noted above. New digital and traditional communication tools were developed, with a massive library of new video content at its foundation. To optimize the reach of these tools, content syndication and targeted social media advertising were utilized. The innovative 32 Hours campaign won four (4) Gold-level 2015 CASE Excellence Awards, including one for Best Practices In Marketing Communications. The “32 Hours Storytelling Initiative” was also nominated for a CASE Platinum award for best Marketing Communications across all categories.
The Communications and Society program at The Aspen Institute is a global forum for leveraging the power of leaders and experts from business, government and the non-profit sector. The program’s 12 research programs each produce influential research, exclusive events for thought leaders, and more. Aspen’s enterprise website is not built to support policy programs with the size and complexity of Communications and Society. This created a void related to the digital distribution of reports which, over time, has become more pronounced due to the growing library of multimedia content available to support each project. To bridge that gap, CSReports was developed – a robust website solution built to share reports via the internet using the a full spectrum of supporting materials to bring the otherwise academic reports to great life.
The costs associated with healthcare for a newborn can be overwhelming. Not just the out-of-pocket expenses mind you, there is time away from work, travel expenses, and in some cases other children in the family who need to be cared for at the same time. Managing kids can be hectic. Managing their health shouldn’t be. NewbieCare is smartphone app and suite of bluetooth connected devices designed with two purposes in mind – optimize the outcomes of well-visits, and minimize the stress of doctors visits when a baby is sick. By proving parent the tools to monitor their child’s health daily, recording health data and development milestones, parents are able to walk into well-visit prepared to answer every question that their pediatrician could ask, improving outcomes and saving time. And when the baby is sick, NewbieCare can take temperature, heart rate, and pulse oxygen as we visual exams of the skin, ears, or throat and initiate a virtual doctor visit that may allow the pediatrician to diagnose an illness or alleviate any concerns without the added stress of a visit to the office. NewbieCare will be available in the Apple AppStore and Google Play Store in Spring 2016.
DukeBluePlanet.com was developed to become the storytelling channel for all things regarding the Basketball program – its history, impact, players, and community. While available to the public, the website, its content, and social media strategy has been critical in steering the program’s brand for recruiting purposes – an honest, insiders view of Blue Devils Basketball – attracting 14 players that have gone on to become NBA stars. The Blue Devils have continued their legacy of success on and off the court since the launch of BluePlanet, including 2 National Championships. While the success of the program is, without a doubt, the result of unparalleled coaching and Blue-Chip talent, BluePlanet has been the team’s chronicle able to capture each victory in a manner no other NCAA program can rival.